Marketing – do you know…?

Posted by Louise Stevenson on

What is Marketing? It’s promoting a product or service and communicating the value to customers. Its an activity that sets out objectives, strategies and tactics that result in making the products or services available to customers, satisfying customer needs and making a profit for the company.   Why is Marketing Important? Well, that is how…

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Coca-Cola Bites the Wax Tadpole

Posted by Louise Stevenson on

When Coca-Cola was introduced in China in 1927, its name was translated as Ke-kou-ke-la, which means “bite the wax tadpole”. Some who have heard this think it’s an urban legend – in fact, it is very true! The company chose the translation because it gave the closest phonetic resemblance to Coca-Cola. Unfortunately, Coca-Cola didn’t realise the…

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