The Greatest Showman

How ‘The Greatest Showman’ proved Good Marketing can change Perceptions

Posted by Louise Stevenson on

If you haven’t heard of PT Barnum ‘The Greatest Showman’ over the last few months where have you been? Since the hit musical showcasing PT Barnum’s epic rise to stardom graced the big screen in December 2017, for many around the world he has now become a household name not least for his ability to…

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Will your marketing still be legal when GDPR comes into force?

Posted by Louise Stevenson on

GDPR is going to shake-up the marketing landscape, and this is partly down to a serious lack of consumer trust when it comes to personal data. Under the new rules, any third-party data processors, such as marketing agencies, are now directly and legally obligated to comply with GDPR – knowledge that many businesses remain unaware…

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