How marketing made sure ‘Just Walk’ became THE walking event to attend in Sussex

Posted by Louise Stevenson on

As Just Walk’s partner in marketing, we were entrusted to ensure the annual walking event Just Walk became one of the biggest charitable walking events in the UK calendar for 2017 and 2018. The challenge was set to increase their awareness and grow registration numbers by 50% and over the last two years, we have…

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Posted by Louise Stevenson on

GDPR is going to shake-up the marketing landscape, and this is partly down to a serious lack of consumer trust when it comes to personal data. Under the new rules, any third-party data processors, such as marketing agencies, are now directly and legally obligated to comply with GDPR – knowledge that many businesses remain unaware…

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Posted by Louise Stevenson on

With Facebook becoming ever more competitive, any extra step you can take to stand out from the competition can only enhance your standing within the platform; and gain you recognition amongst potentially new and already existing followers.     The benefits of verifying your business page and gaining that little grey tick include:   •…

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Posted by Melanie Bartlett on

Research shows that you need to grab your reader’s attention within the first 3 seconds of them looking at your content to ensure they continue reading. Writing great content whether it be for a blog, marketing campaign or social media has never been more important; especially when you are trying to make a great first…

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myths-busted

Posted by Alex Pontet on

The relative infancy of digital marketing as a practice has meant that numerous mythologies have emerged. Here are just a few of those fictions and the real truth behind them.     1. Digital marketing is only a Big Business game Don’t believe a word of it. Although big businesses might have hefty marketing budgets,…

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Posted by Melanie Bartlett on

Don’t worry we aren’t literally going to take you over to the dark side, but instead enlighten you all about ‘Dark Social’; what it means and how it could affect your social media strategy.   Q. What is Dark Social? A. Dark Social is a term coined by Alexis C. Madrigal, tech editor at Atlantic.com,…

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OnePlus-one-phone

Posted by Alex Pontet on

OnePlus’ hugely successful marketing strategy was clever, simple and it cost them next to nothing to achieve. If mobile phone technology doesn’t interest you, then OnePlus are likely a company you have never come across. To millions of ‘tech geeks’ however, they are very well known and they garnered their reputation not through shedding millions of…

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no-phishing

Posted by Alex Pontet on

As we manage lots of our customers Facebook accounts, we have seen a particular scam notification popping up several times this month already and thought we’d better share it with you… Facebook users are being targeted by fake messages from the Facebook ‘Safety Center Page’, intended on tricking you into providing your personal information, including…

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stumble upon graph

Posted by Louise Stevenson on

What is StumbleUpon? If you’ve not yet heard of StumbleUpon, it is a social networking site that allows users to discover personalised content on the web. Users are fed entertaining webpages dependent on their favourite subjects, hobbies and interests. This could be anything from science fiction to neurology; photography, design or healthy recipes. (Sign up…

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Tiger marketing 3 ideas for memorable website

Posted by Louise Stevenson on

Research shows that one of the first things potential customers do when enquiring into a business, is visit their website. This makes maintaining your site all the more important and even small tweaks can freshen up the look and feel. Below we look at some ideas to get you inspired:   1. Bold colour. It’s…

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