Posted by Louise Stevenson on

One of the best ways to communicate your business message to potential customers is to write a blog, but how do you make sure it’s read? Read on for our ‘Top Tiger Tips’ on making your blog successful:   Find your focus You must first decide whom your target audience is and what they want…

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Posted by Louise Stevenson on

We offer a whole range of marketing services all of which are crucial for the long term success of a business. We know this because we have vast experience in building and implementing marketing plans and measuring the success of them. We are sometimes asked by people… “What is a Marketing Plan and why should…

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Posted by Louise Stevenson on

Content is king is a saying used well enough that some may roll their eyes at it. But, it is well used for a reason and the reason is that it is so very important. Having great content that is interesting, relevant and useful will ensure your customers read it. It must be interesting enough…

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Posted by Louise Stevenson on

Fifteen years ago, I began my journey in marketing and so much has changed since then. Throughout my studies, Philip Kotler provided the basis of what marketing is with his ground breaking Principles of Marketing which incorporated other fields such as economics, social science and analytics. As I re-start my marketing journey after some time out,…

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Posted by Louise Stevenson on

  The do’s: Keep your posts professional Personality is important and you can have fun with your posts but they must be relevant, and appropriate to your business Inform customers of industry news Share articles or posts from sources other than your business Ensure the posts are interesting, useful or will evoke an emotional response…

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Posted by Louise Stevenson on

  Twitter is a popular micro-blogging social media platform that has 1 billion users and 36 million unique monthly visitors.  Positioning: Twitter is great for creating intrigue by broadcasting short pieces of information and breaking news. Great for linking posts to other social media platforms and pointing traffic to your website where more information can…

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Posted by Louise Stevenson on

Red Bull for the minority that didn’t know is an energy drink, which was created in 1987. In terms of market share, Red Bull is the most popular energy drink in the entire world with 5.387 billion cans sold in 2013! It was inspired by an existing energy drink named Krating Daeng in Thailand. Two guys, an Austrian and a…

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Posted by Louise Stevenson on

Facebook is the fastest-growing social media platform with 1.26 billion users and over 900 million unique monthly visitors. Positioning: Facebook is great for ‘storytelling’ in a fun, informal, professional manner. There is plenty of space for a lengthy post (60,000 characters but 1,500 is more than enough) with space for one, or even a whole album of images to…

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Posted by Louise Stevenson on

What is Marketing? It’s promoting a product or service and communicating the value to customers. Its an activity that sets out objectives, strategies and tactics that result in making the products or services available to customers, satisfying customer needs and making a profit for the company.   Why is Marketing Important? Well, that is how…

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