Posted by Louise Stevenson on

When Coca-Cola was introduced in China in 1927, its name was translated as Ke-kou-ke-la, which means “bite the wax tadpole”. Some who have heard this think it’s an urban legend – in fact, it is very true! The company chose the translation because it gave the closest phonetic resemblance to Coca-Cola. Unfortunately, Coca-Cola didn’t realise the…

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Posted by Louise Stevenson on

So according to a new infographic (and who doesn’t love an infographic) the world now knows the secret of how to make a blog that is then shared by millions. Research shows that putting specific keywords into your header / title of your blog will create intrigue and interest, and therefore will be shared by the masses. Also…

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Posted by Louise Stevenson on

Referrals and recommendations are a great business tool and come in many forms. During the holiday season when you think you’ve switched off from business, I guarantee you were still at it! Over Christmas we spent a lot of time visiting family and friends, and I (like many of us I’m sure) overindulged in the…

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Posted by Louise Stevenson on

We all know that Xmas is a common abbreviation of the word Christmas and for some people it is extremely annoying; like saying “Happy Christmas” instead of “Merry Christmas”. But why? There is a common misconception that the word Xmas is an attempt to remove the religious tradition from Christmas by taking the “Christ” out…

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Posted by Louise Stevenson on

We’re not talking about the drug – we’re talking about the energy drink that shares the same name. Cocaine comes packed with 280 milligrams of caffeine per serving. This is 3.5 times the amount of caffeine in a can of Red Bull.    The drink was launched in Las Vegas and offered what it called…

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Posted by Louise Stevenson on

Talking to a client recently, they asked if I would mind casting my eye over a leaflet their graphic designer had drawn up to advertise their new accountancy business. We love design and really enjoy seeing / assessing from the customers point of view so eagerly agreed. Tiger Marketing’s Feedback:  Remove the 3 colours as…

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Posted by Louise Stevenson on

You see a gorgeous girl at a party. You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing. You’re at a party with a group of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s  fantastic in bed.” That’s Advertising.  You see a gorgeous…

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Posted by Louise Stevenson on

I recently signed up to a particular online retailer that sells ‘fabulous’ women’s fashion; footwear, clothing and accessories. Their advertising of the company has been very strong as they have covered such a broad range of media; television, radio, online and printed literature. Plus their ‘hook’ of buy-one-get-one-free on shoes was an exceptionally strong tug on…

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Posted by Louise Stevenson on

  Other than that we are professional, down to earth, flexible, enthusiastic, hard working and fun!     Value for money… We all work best as partnerships. Therefore we work closely with you at all times, listening carefully to your needs so we can design and implement your campaign accordingly. By doing this we can…

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Posted by Louise Stevenson on

  So what is social media? Social media relates to the technology and platforms (such as Facebook, Twitter and YouTube) that enable transparent, engaging and interactive forms of public relations between a company and the public; predominately your customers.   How do we use it? Allow customers to click through to Facebook and Twitter from…

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