Who & what are they?
Henry Adams is a successful and well-respected estate agent with 16 offices across Sussex, Surrey, and Hampshire. They offer a comprehensive range of services catering to all types of properties and price ranges. Known for their friendly and expert staff, Henry Adams is dedicated to simplifying the process for their customers.
The Goal
The objective was to create, plan, and execute a creative multi-channel marketing campaign that we titled “Just Curious…” to spark public intrigue and interest. The primary aim was to generate new property valuations during Spring, the busiest period for the property market.
What we did
We crafted a bespoke marketing campaign centred around the theme of curiosity. The campaign featured various images of animals curiously looking at the audience, symbolizing the “just curious” concept. Each image addressed common questions and highlighted why it was an opportune moment to list properties on the market.
The multi-channel campaign included:
- Adverts: Eye-catching visual ads featuring the curious animals
- Blog & Social Media Content: Engaging posts and articles to create a buzz and drive engagement
- Email Marketing: E-shots and newsletters to inform and intrigue potential clients
- Website Content: Updated with the campaign theme to maintain consistency and reinforce the message
- Press Release: Distributed to media outlets to announce the campaign and its goals
- Direct Mail Door Drops: Personalised mail to targeted households to reach a wider audience.