Who & what are they?
A charity walking event with a difference held in the glorious grounds and surrounding countryside of Goodwood Racecourse. People signed up to their preferred walking distance (5km – 25km) and raised money for a charity of their choosing.
The Goal
Increase awareness and grow registration numbers by 50%
What we did
Reviewed brand messaging, produced appealing blog content, nurtured database through email content, improved SEO, utilised social media effectively to extend audience reach and implemented an online PPC strategy through Facebook and Instagram.