Who & what are they?
Pear Properties is a forward-thinking estate agency based in West Sussex, renowned for its exceptional service in residential sales and lettings. Embracing a fresh approach, they are committed to providing a personal, client-focused experience while blending traditional values with modern technology to achieve superior results.
The Goal
To launch a low-cost, high-impact initiative that was fun, engaging, and interactive, and generated positive word of mouth and positioned Pear Properties prominently as the peak selling season began. This approach not only differentiated Pear Properties from other estate agents but also required minimal effort for a high return.
The campaign was bespoke, relevant, and intriguing, ensuring it stood out in the market. Additionally, we sought to enhance Pear Properties’ exposure and engagement across social media platforms while strengthening their physical presence in the local community, effectively capturing the attention of their target audience.
What we did
To create buzz and capture the attention of the local community, we executed a distinctive giveaway campaign. At Worthing train station during rush hour, we distributed free pears in branded brown paper bags, designed to intrigue with their simple yet eye-catching packaging. Each bag was stamped with the Pear Properties logo and included a branded flyer promoting a free property valuation. To further engage the community, the flyer offered an additional incentive: a chance to win a £50 John Lewis voucher by using the hashtag #sharethepear on social media and tagging Pear Properties in their posts. Complementing this, we ran a strategic social media campaign to announce our presence and encourage commuters to grab their free pear while supplies lasted.