Who & what are they?
The Burlington Hotel is a historic and elegant hotel located in Worthing, West Sussex. Renowned for its luxurious accommodations and beautiful seaside views, the hotel offers a range of services including event spaces and a high-end restaurant named the Sea Pearl. The Burlington Hotel prides itself on delivering exceptional guest experiences in a picturesque setting.
The Goal
Our primary objective was to elevate The Burlington Hotel’s profile and put it “on the map.” We aimed to increase bookings for the hotel’s event spaces, attract non-resident guests to the Sea Pearl restaurant, and raise general awareness of the hotel within the Worthing community. Additionally, we sought to establish a strong social media presence and enhance the website’s SEO ranking for popular keywords and search terms.
What we did
To achieve these goals, we undertook a series of strategic initiatives. For the website, we fixed broken links, resolved coding issues, and conducted a comprehensive technical site audit to identify areas for improvement. We enhanced SEO through structural changes and optimised meta data, developed new SEO content for every page, and incorporated new videos and images to boost the site’s visual appeal.
For the restaurant, we branded and launched the Sea Pearl with a new logo and marketed it as a standalone entity to attract local patrons.
To increase brand awareness, we crafted a distinct brand voice and created new content, managed social media channels with curated and engaging posts, produced new blogs and brochure content, and designed and dispatched monthly email newsletters.
Additionally, we conducted PR activities, promoted specific social events such as Christmas, Valentine’s Day, and Eurovision, created bespoke marketing campaigns, and provided general ideas, advice, and support to the hotel’s marketing team.