Time for Worthing Marketing Strategy

www.timeforworthing.uk

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Who & what are they?

Worthing Council.

The Goal

Build brand awareness (for both inward investment and civic pride) and deliver a new place brand, strategy and communication plan.

What we did

Worked in partnership with the council, stakeholders, local businesses and owners through workshops and advisory groups to create a marketing strategy and new brand essence.

The Results

We delivered ‘Time for Worthing’, a new place brand developed to showcase the uniqueness of Worthing and raise its profile. A brand essence document was produced and marketing strategy built to launch the logo. (Unfortunately, there were budget limitations to move forward fully with the marketing strategy but elements are slowly being used and released.)

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