4 must-haves for a Google friendly website

Posted by Tiger Marketing on 24 July 2018

In order for your website to rank well within Google it’s important that it is optimised for search engine purposes. Websites with good SEO (search engine optimisation) will have considered many factors but a great starting point are these 4 must-haves:


  1. Mobile responsive

  2. Easy to navigate

  3. Images

  4. Content


A mobile responsive / mobile-friendly website means that it is easily read when viewed on a device other than a computer (i.e. smart phone or tablet). With as many as 7 in 10 people in the UK now owning a smartphone[1] it is often the preferred method of searching online. 74% of people say they’re more likely to return to a site in the future that is mobile-friendly and 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.[2]


Ensuring a website is easy to navigate means certain features are where people expect them to be and having a simple, clear layout helps readers explore your pages and can lead them to spending long periods on your website (another factor that helps increase your Google rankings.)

Top Tiger Tips:

  • Have your telephone number at the top right hand corner of your website on the homepage so people can easily contact you.
  • Ensure your social media icons are on your homepage and link through to all the correct platforms (regular posts on your social media platforms also help increase Google rankings).

4 must-haves for a Google friendly website - Tiger Marketing - Worthing West Sussex


A picture paints a thousands words; people can easily digest an image far quicker than a paragraph of text. Having a relevant image of the subject you are talking about helps explain what the content is about, it also breaks up the text making it easier to read and adds colour to the page.



Write your own content, do not copy anyone else’s as Google penalises you for this – not to mention the fact that it is a copyright violation and may constitute as plagiarism. Write about all elements within your industry, explain (in simple terms) what your company does, what service you provide and how you can help the reader.

Top Tiger Tips:

  • Be aware of industry terminology and clearly explain these names.
  • Don’t waffle.
  • Call the page what it is. For example if you have an ‘About Us’ page (one of the most important and read pages on a website so don’t forget to have one) then just call it ‘About Us’ / ‘Our Team’ / ‘Our Company’ so people know what it is. If you try to be too creative with ‘The wonders of our inner sanctum’ (although I do quite like that) it could cause confusion as to what the page is about and may not be read.


If you would like us to review your website and provide a list of key points that can be easily amended to help improve your SEO and ultimately your Google ranking, then give us a call on 01903 327 002.



[1] Source

[2] Source

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