In order for your website to rank well within Google it’s important that it is optimised for search engine purposes. Websites with good SEO (search engine optimisation) will have considered many factors but a great starting point are these 4 must-haves:
A mobile responsive / mobile-friendly website means that it is easily read when viewed on a device other than a computer (i.e. smart phone or tablet). With as many as 7 in 10 people in the UK now owning a smartphone it is often the preferred method of searching online. 74% of people say they’re more likely to return to a site in the future that is mobile-friendly and 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service.
Ensuring a website is easy to navigate means certain features are where people expect them to be and having a simple, clear layout helps readers explore your pages and can lead them to spending long periods on your website (another factor that helps increase your Google rankings.)
A picture paints a thousands words; people can easily digest an image far quicker than a paragraph of text. Having a relevant image of the subject you are talking about helps explain what the content is about, it also breaks up the text making it easier to read and adds colour to the page.
Write your own content, do not copy anyone else’s as Google penalises you for this – not to mention the fact that it is a copyright violation and may constitute as plagiarism. Write about all elements within your industry, explain (in simple terms) what your company does, what service you provide and how you can help the reader.
If you would like us to review your website and provide a list of key points that can be easily amended to help improve your SEO and ultimately your Google ranking, then give us a call on 01903 327 002.
Why pay for one marketer when you can have a full team?Get in touch if you want to be heard