Research shows that you need to grab your reader’s attention within the first 3 seconds of them looking at your content to ensure they continue reading.
Writing great content whether it be for a blog, marketing campaign or social media has never been more important; especially when you are trying to make a great first impression with potential customers whilst at the same time ensuring existing customers remain engaged with your brand.
We understand writing content can seem a little daunting to begin with, but follow these 4 simple rules and you can’t go wrong…
1. K.I.S.S (Keep It Simple Stupid)
- Always remember to keep your writing simple and straight to the point; after all you only have a very short amount of time to grab your reader’s attention.
- Stay clear of long fancy words, large amounts of text and bad formatting as these can put people off straight away.
- Don’t assume your reader knows what you are talking about; like a good story, any piece of good content will have a start, middle and end.
2. The ‘So What?’ rule
- Remember… whatever you are writing must have a meaning, meet an objective or be useful to the reader. Give your reader a reason for reading your content and coming back to your brand.
- A good test to see if your text meets these requirements is to go back and read what you have written and then ask yourself would a reader think ‘so what’ once they’ve read it. If the answer is yes, go back to the drawing board and think about how you can really add value to your writing to entice your reader to continue.
- Cut out the jargon and use ‘layman’s terms’ if you are writing about a specific topic that only a trained professional would understand. You don’t want to lose your reader by trying to be ‘too clever’ and making them feel silly for not understanding or worst still, reaching for a dictionary.
- Avoid writing in a wordy, vague or indecisive manner with no clear point made. Remember every word, sentence and paragraph must have a meaning as to why it’s being included. A good check is to go back to our ‘so what’ rule above.
4. What’s In It For Me?
- When you are writing, think about what your reader wants to gain from reading your content over someone else’s. There must be a reason to keep them engaged; it could be offering useful advice, promoting a special offer where they can save money or even the simple fact that they like your style of writing.
- Every piece of writing should leave your reader with a ‘feel good’ factor.
Good luck in producing ROARsome content!
If you would like to make sure that your content is read, call us today on 01903 237 002 or drop us a PM here.