Do you market yourself?

Posted by Tiger Marketing on 31 March 2019

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As business owners, you all market your businesses, whether it’s just through telling people about what you do or more traditional methods such as emailing, social media or leaflet distribution.

A big part of marketing your business, which many people forget about is, yourself.

Marketing yourself can really help with marketing your business.

 

Why I hear you ask…  

You are often the first point of contact to potential clients; the first impression of your company. People do business with people, but more importantly, people do business with people they like. market-yourself-personal-branding-tigermarketing

I say ‘like’ but it’s not a ‘like’ as in how funny a person is, or how kind they are… it’s actually how well respected they are, and to be respected in what you do is simple, you just have to know your stuff!

If you know your industry, if you know your products, if you know the services you offer then you can answer any questions customers may have. Simple right!

 

Secondly is being prepared in your pitches.

  • Have an elevator pitch prepared for those opportune moments where you only have precious seconds to market your business to your audience.
  • This is also the perfect for dinner parties when you meet strangers and they ask “So what do you do?” It needs to be interesting, light hearted and leave them wanting more.
  • Networking is another great example, you may have 50 – 60 seconds to educate your sales team so take time to prepare your pitch so people understand what you do.

 

Lastly, present yourself in the best way you possibly can.

  • Speak loudly and clearly.
  • Consider your clothes and appearance.
  • Be conscious of the time you have.
  • And smile!

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Remember: Failing to plan is planning to fail

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