Looking ahead to 2025 our team has made a few predictions for the year on marketing and the broader tech landscape.
Voice search overpromised and underdelivered when gadgets like Alexa and Siri invaded our personal lives.
Now, natural conversation, in any language, any voice, with considered answers and summaries, in real-time, is actually possible.
Expect to dust off your home assistant.
In 2024, new paid enterprise tools emerged for automatic note taking, document summaries, and more. While these tools are reactive and need a lot of hand-holding, we expect to see the first true, proactive AI assistants in 2025. These tools will be able to use your other tools themselves and prompt you with timely information as you manage your business.
Swamped by antitrust legal issues and advertising misconduct cases, Google are at the very least going to see hefty fines in 2025, and potentially see them required to sell off Google Chrome. Expect protracted legal battles and appeals but eventually a big shakeup.
Companies like Perplexity, have big dreams for revolutionising how we interact with the oceans of information online, including search engines that know exactly what you mean and can filter through information for you.
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